Barendsen is entering a new era of its corporate history. Founded over 100 years ago, the Dutch importer and exporter of cut flowers is turning away from auctions and concentrating on purchasing special species and cultivars directly from the grower. “Today, we order sixty percent of our goods from cultivators, collect them from there and deliver immediately. Accordingly, we can offer freshness and quality of the highest standard”, explains Barendsen Marketing Manager Caroline Haakman. The focus is on quality, scarcity…
