Um cheirinho da ambiente foi dado em Lisboa num almoço no Palácio Quintela no passado dia 28 de Setembro.
Os nossos anfitriões, Erdmann Kilian diretor de Comunicação e Marketing da Ambiente e Cristina Motta responsável pela da Messe Frankfurt em Portugal, apresentaram aos meios de comunicação os argumentos fortes deste evento que conta com uma participação muito significativa de quase 80 empresas portuguesas que expõem na ambiente os seus produtos sejam de cerâmica, cutelaria, loiça metálica e acessórios.
A maior montra do mundo dos sectores Dining, Living e Giving acolhe mais de 4500 expositores internacionais de 96 países. 308 000 m² de área em 27 halls espalhados por 7 andares
A oferta é internacional e global e são os visitantes provenientes de todo o mundo que aqui afluem para encontros de negócios com clientes, fornecedores e potenciais parceiros para o futuro.
O país parceiro será desta vez a Holanda e aqui apresentamos o rendering feito para o espaço de exposição.
Esta feira é um verdadeiro barómetro das tendências e 4 foram identificadas já pelo Trend Bureau bora.herke.palmisano que todos os anos tem a responsabilidade de a partir das empresas e dos produtos novidade analisar as tendências dominantes: Tecnologia, Cor, Simplicidade e Opulência.
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Ambiente Trends 2018
As a heading for their trend message, they have chosen the terms “Fusion, Link and Connection”. “This is because each of the four thematic areas comprises several and sometimes even seemingly contradictory aspects,” says Annetta Palmisano from the bora.herke.palmisano Trend Bureau. “It’s increasingly about a quest for well-being, meaning and alternative options. The focus will be on everyday things, handmade items, sustainability and being future-proof.” This will be specifically reflected in four stylistic directions: Modest Regenerations, Colourful Intentions, Technological Emotions and Opulent Narrations. The design that will be presented has been impacted by numerous influences, ranging from rustic simplicity to hints of Baroque opulence.
Modest Regenerations – plain and simple A trend which is both contemporary and timeless while also being plain and relaxed. It stands for a clear, contemporary concept of living space, combining well established ideas with new ones. The preferred materials will be wood, stone, concrete, ceramics, bamboo and cast iron – either glazed or enamelled – as well as linen and wool, in natural colours.
Colourful Intentions – ethical claim combined with strong colours This style stands for strong, bright colours, powerful patterns, dynamism and vitality. The mixture of materials, recycling and upcycling, are backed up by an ethical claim, ensuring that products are not just impressive, but also sustainable. Recycled plastic, metal, wood and textiles are presented in chequered patterns, stripes and decorative borders.
Technological Emotions – innovative materials in an emotionally appealing design A stylistic direction with an impact that is visionary, sophisticated and sensitive at the same time. Experimentation with new technologies has created an impression not of cool pragmatism, but of a design that appeals to the emotions. It includes some uncommon combinations of materials and products, e.g. paper and linen. Other elements that speak to the senses are super-thin films, soft textile structures and innovative visual accents.
Opulent Narrations – the courage to be opulent A courageous trend world with a penchant for eccentricity and historical quotations. This picturesque look is marked by precious oriental materials and a love for opulent details. It involves the use of artistically decorated porcelain, precious stones, ornate leatherwork, brocades, embroidery and relief carvings.
